Why not have it coming off ALL the letters?Literally nothing they said about their new logo and all the Shelby crap makes any sense at all.Why not have it coming off the R? The Los Angeles Chargers today introduced an update to the team's iconic 'Bolt' mark as well as a new logotype in advance of the 2020 season, the team's first in its new SoFi Stadium home.Quintessentially Southern California, the Chargers are relaunching what is very much an aspirational brand synonymous with sunshine, blue skies and a fun, carefree style of play dating back to the team's AFL roots.Widely considered to own â in totality â the best collection of uniforms in sports, the Chargers have brought their iconic Powder Blue and Sunshine Gold colors to the forefront of the team's new mark, logotype and soon-to-be-revealed uniform design as a reflection of the diverse outdoor culture that is a way of life for millions in the region.Whether it's Sunday on the Venice Boardwalk or the Olvera Street Marketplace, there's an unmistakable vibe that's unique to Los Angeles. Or the H?? You take what people love about it, and you make it even better.
“The Chargers are relaunching what is very much an aspirational brand synonymous with sunshine, blue skies and a fun, carefree style of play dating back to the team’s AFL roots,” the team wrote. For day one of this series, we'll take a look back at the renderings of our new home.Testing out the video board at SoFi Stadium.Browse through some photos of the Chargers' state-of-the-art new home, SoFi Stadium, as seen while under construction on June 26, 2020.Browse through some photos of the Chargers' state-of-the-art new home, SoFi Stadium, as seen while under construction on May 30, 2020.Check out some of the best shots showing the construction progress of the Bolts' new home in 2020.Austin Ekeler on playing at SoFi Stadium.Learn more about our new home at Chargers.com/SoFiStadium!Browse through some photos of the Chargers' state-of-the-art new home, SoFi Stadium, as seen while under construction on April 27, 2020.Get a glimpse inside the Chargers' future home, SoFi Stadium, as seen while under construction in April 2020.Browse through some photos of the Chargers' state-of-the-art new home, SoFi Stadium, as seen while under construction on March 26, 2020.Take an aerial view of the Chargers' future home, SoFi Stadium, as seen while under construction in February 2020.Take a look at the latest photos of SoFi Stadium as construction continues on March 4, 2020.Chargers host inaugural SoFi Stadium Chargers LUX dinner with surprise guests Antonio Gates and Gus Bradley.Get an inside look at the Bolts' future locker room and the rest of SoFi Stadium as construction continues on February 13, 2020.Browse through some shots of the Bolts' future home, SoFi Stadium, as seen from above in December 2019.© 2020 Chargers Football Company, LLC.
Like the Rams, the Chargers first unveiled their new logo, which includes a flatter lightning bolt and no more navy outline. Or the H?? Anytime a company has to use THAT many words to “inspire” a feeling about their logo (irreverent lowriders, sunny and warm, etc) that means that the logo wasn’t good enough to begin with. The Chargers updated mark and new logotype are just the beginning. Literally no one cares about that franchise in LA. The Los Angeles Chargers on Tuesday became the latest NFL team to reveal new uniforms this offseason. Update: The team canceled the scrimmage at SoFi Stadium in response to police shooting of Jacob Blake.Looking forward to the Blue and White Scrimmage at SoFi Stadium.Look into the concept and design of the Chargers' new home in 2020.Take an in depth look at the design of SoFi Stadium from the perspective of the architects, seismic designers, senior project managers, and more.As we get closer to our first game at SoFi Stadium, we are kicking off 30 Days of SoFi, sponsored by Audi.
The pandering both of these two teams are doing to the Latinx community in LA is pathetic.At least it is better than the Rams…..thats not saying much though,“The Chargers and Raiders should be required to change their names, leaving the old names with the old cities like the Browns and Oilers.”.“I know that once, a long long time ago, the Chargers were based in LA.You’d think in LA both the Rams and the Sparkers could have found better graphic designers.I think it’s appropriate that the Rams are leaving behind navy and gold, considering those are the colors from the era in which they won their only Super Bowl. You evolve it. The Chargers posted the logo on their website and announced it on social media.“The Chargers are relaunching what is very much an aspirational brand synonymous with sunshine, blue skies and a fun, carefree style of play dating back to the team’s AFL roots,” the team wrote.The Chargers’ iconic powder blue and sunshine gold are the forefront of the team’s new mark, logotype and soon-to-be-revealed uniform design. No one.carefree style of play dating back to the team’s AFL roots.Two different teams in the same city with almost the same colors…what could go wrong?Haha, I think they misspelled Chargers, should have been Chokers!Oh, so both LA teams are basically the same yellow and blue now. Sisanie and Louie G checked out the view from their new seats.Take a look back at when Joey Bosa, Derwin James, and Michael Badgley got a sneak peek of the Bolt's new home at SoFi Stadium in Inglewood.Check out the hyperlapse of the videoboard at SoFi Stadium.Take an inside look at the making of our new home.Take a look at photos of the Bolts new home, SoFi Stadium, on August 4, 2020.Take a look back at Michael Badgley touring SoFi Stadium while it was under construction.All photos by Mark Holtzman - West Coast Aerial Photography, Inc.Take a look back at when running back Austin Ekeler got a tour of our new home under construction.Get an in-depth look at the creation of the one-of-a-kind videoboard from conception to completion at SoFi Stadium.Check out shots of the videoboard at our new home.Take a look at SoFi Stadium ahead of our Blue and White Scrimmage.